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adverve:

Emotional Terrorism at Its Finest!

Wieden + Kennedy wrings out another tearjerker with this companion ad to P&G’s Olympic tribute to moms. Same big idea, different perspective: see the athletes the way mom does. If your parents still insist on cutting your meat for you well into your twenties or thirties, this will strike a chord.

Yes, emotional terrorism. I can’t wait for the olympics — well, mostly gymnastics. 

  • 10 months ago > adverve
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3 Notes/ Hide

  1. alexamartz reblogged this from adverve and added:
    i freaking love this commercial. so good. way to go W+K
  2. 2manystripes reblogged this from adverve and added:
    Yes, emotional terrorism. I can’t wait for the olympics — well, mostly gymnastics.
  3. ifilikeityoulikeit likes this

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